My major challenge during this design process was the initial 3 week deadline to recreate a full e-commerce website for both the internal and consumer side. While I managed to do so, I had to sacrifice time for more thorough research which I feel could have improved my design choices.

The second challenge I faced was keeping in mind how the consumer side design will affect the vendor side since at the time, I had limited experience designing for B2B dashboards and accounts. In the future, I’ll be considered how the functionality could be implemented from an internal vs. consumer view perspective.

I experienced some difficulty creating a balance between user engagement, information, function, and design, specifically for the collections page and implementing a combined reviews and user-generated review section. While not yet launched, my design choices were done around the idea with more product information avaliable within the detail page that were missing or redundant, it can help convert users to make an informed decision. Adjusting the flow by adding in some missing pages were also done to make the checkout flow more seamless and less confusing so users don't leave.

In the future, anything related to 3PL will have a higher design priority to take into account if they may encounter implementation issues. As the front-end and back-end teams had trouble with payment and shipping integration, I’ll design it first if there are multiple features so they have more time to ship.